![]() You’ll notice you have the option to edit the cover photo used for your Highlight. This is what will appear with the circular icon on your profile page. Tap Next, and you’ll be able to give a name to your Highlight.Go ahead and select as many saved Stories as you like.Not seeing the Highlights feature on your profile yet? You may need to populate your archive with Stories first – this article will help with that.) Now you’ll be able to select any of your saved Stories. This ensures that everything you post to your Stories is saved beyond its 24-hour lifecycle. Scroll down to Saving and make sure that Save to Archive is on. Now you’re in the Instagram Stories settings. Your camera will open click on the settings icon in the top left corner. Then tap your profile picture to enter Instagram Stories. To do that, log in to the app and navigate to your profile. To use Highlights, you’ll need to make sure your “Save to archive” setting has been turned on. In this post, we’ll take you through how Instagram Highlights work and how real estate agents can use Instagram Highlights in creative ways to grow their business. ![]() At a glance, followers can see what you’re all about without even having to leave the app. Think of your Highlights as an Instagram version of your website. Why? Because they enrich your Instagram account with content that promotes your business and helps new potential followers get to know you right from the moment they click on your username. In fact, we feel strongly that you should use them. Real estate agents can use Instagram Highlights in a similar way. The Highlight will stay there until the food blogger decides to delete the Highlight or rename it. When someone visits their profile and clicks on the Highlight named “Weekly Recipes,” for example, they can check out a reel of all the recipes the food blogger has posted to Stories. The food blogger could create a Highlight for each of those topics and populate those Highlights with pertinent content each week. “How to prevent garlic from burning”), recipes of the week (“The world’s best banana bread”) and drool-inducing pics of food (“Dying over this lasagna”). Let’s say a food blogger uses Instagram Stories to share quick-and-dirty tips (ex. Stories Highlights is a new part of your profile where you can express more about your business through the stories you’ve shared.” The basic idea behind Highlights is that they give users a way to use their Instagram Stories content beyond the 24-hour lifecycle.Īs Instagram said in its announcement of Highlights, they “let your business hold on to its favorite moments from Instagram Stories and share them in ways with your customers that help your business express itself. Instagram Highlights were introduced in December 2017. Those are Instagram Highlights and they’re changing the way businesses use Instagram. See those circular photos, below the bio but above the feed? Navigate to the official Instagram account ( ).
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